{"id":1213,"date":"2020-10-15T10:10:30","date_gmt":"2020-10-15T08:10:30","guid":{"rendered":"http:\/\/ressource.grouperf.com\/?p=1213"},"modified":"2021-01-13T17:21:36","modified_gmt":"2021-01-13T16:21:36","slug":"creer-sa-marque","status":"publish","type":"post","link":"https:\/\/www.revue-fiduciaire.com\/blog\/creer-sa-marque\/","title":{"rendered":"La r\u00e9glementation des marques fait l\u2019objet de modifications importantes"},"content":{"rendered":"

Cr\u00e9er sa marque<\/h2>\n

La r\u00e9glementation des marques fait l\u2019objet de modifications importantes, tant au stade de la proc\u00e9dure d\u2019enregistrement et d\u2019opposition que pour agir en nullit\u00e9 ou en d\u00e9ch\u00e9ance d\u2019une marque fran\u00e7aise ou d\u2019une marque internationale prot\u00e9g\u00e9e en France. L\u2019obligation d\u2019usage s\u00e9rieux de la marque est au c\u0153ur du syst\u00e8me de protection.
\nAinsi, il est important de respecter diff\u00e9rentes conditions et plus particuli\u00e8rement quatre crit\u00e8res \u00e0 remplir pour cr\u00e9er sa marque. Ces crit\u00e8res sont examin\u00e9s au regard de la loi et de la jurisprudence fran\u00e7aise.<\/p>\n

Depuis la r\u00e9forme de 2019, la n\u00e9cessit\u00e9 de \u00ab\u202frepr\u00e9sentation graphique\u202f\u00bb du signe n\u2019existe plus (c.\u00a0propr.\u00a0intell. anc.\u202fart. L. 711-1<\/a>\u202fal. 1). D\u00e9sormais, le signe que l\u2019on entend prot\u00e9ger \u00e0 titre de marque doit \u00ab\u202fdoit pouvoir \u00eatre repr\u00e9sent\u00e9 dans le registre national des marques de mani\u00e8re \u00e0 permettre \u00e0 toute personne de d\u00e9terminer pr\u00e9cis\u00e9ment et clairement l\u2019objet de la protection conf\u00e9r\u00e9e \u00e0 son titulaire\u202f\u00bb (c.\u00a0propr.\u00a0intell.\u202fart. L. 711-1<\/a>\u202fal. 2).<\/p>\n

En tant que marque, il y a des signes autoris\u00e9s, des signes susceptibles d\u2019une repr\u00e9sentation claire et pr\u00e9cise mais aussi des signes interdits. C\u2019est que nous pouvons appeler des marques trompeuses. Qualifi\u00e9e \u00e9galement de marques d\u00e9ceptives, elles\u00a0sont interdites par l\u2019article L. 711-2-8\u00b0 c du code de la propri\u00e9t\u00e9 intellectuelle : ne peut pas \u00eatre choisi comme marque un signe \u00ab de nature \u00e0 tromper le public, notamment sur la nature, la qualit\u00e9 ou la provenance g\u00e9ographique du produit ou du service \u00bb.<\/p>\n

Enregistrer sa marque<\/span><\/h2>\n

Aujourd\u2019hui, l\u2019int\u00e9r\u00eat de d\u00e9poser une marque \u00e0 l\u2019Institut national de la propri\u00e9t\u00e9 industrielle est de b\u00e9n\u00e9ficier d\u2019un monopole d\u2019exploitation sur le territoire fran\u00e7ais, valable pour 10\u202fans, renouvelable ind\u00e9finiment.<\/p>\n

Toutefois, l\u2019enregistrement d\u2019une marque par l\u2019INPI n\u2019est qu\u2019un acte administratif qui ne pr\u00e9juge pas de la validit\u00e9 de cette marque. En effet, si quelqu\u2019un conteste devant les tribunaux la validit\u00e9 d\u2019une marque enregistr\u00e9e, les juges sont parfaitement libres de consid\u00e9rer qu\u2019elle peut ne pas constituer une marque.<\/p>\n

La marque peut \u00eatre d\u00e9pos\u00e9e au nom d\u2019une ou de plusieurs personnes, fran\u00e7aises ou \u00e9trang\u00e8res. Le d\u00e9posant doit d\u00e9terminer les produits (ou services) pour lesquels il souhaite utiliser la marque. Il est important de bien d\u00e9clarer sa marque car une marque mal d\u00e9pos\u00e9e est sans int\u00e9r\u00eat.<\/p>\n

De la v\u00e9rification de la disponibilit\u00e9 de la marque,\u00a0au\u00a0choix des classes,\u00a0en passant par les\u00a0d\u00e9lais de d\u00e9p\u00f4t selon si le d\u00e9posant est dans un pays membre de l\u2019Union de Paris ou de OMC (Organisation Mondiale du Commerce),\u00a0nous avons souhait\u00e9 mettre en exergue\u00a0dans\u00a0ce livre blanc\u00a0comment cr\u00e9er sa marque.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9er sa marque La r\u00e9glementation des marques fait l\u2019objet de modifications importantes, tant au stade de la proc\u00e9dure d\u2019enregistrement et d\u2019opposition que pour agir en nullit\u00e9 ou en d\u00e9ch\u00e9ance d\u2019une marque fran\u00e7aise ou d\u2019une marque internationale prot\u00e9g\u00e9e en France. L\u2019obligation d\u2019usage s\u00e9rieux de la marque est au c\u0153ur du syst\u00e8me de protection. Ainsi, il est …<\/p>\n

La r\u00e9glementation des marques fait l\u2019objet de modifications importantes<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":5228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[12,2,5],"tags":[31,32,29],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossiers","category-fiscal","category-vie-des-affaires","tag-disciplinaire","tag-reglementation","tag-sanction"],"acf":[],"yoast_head":"\nCr\u00e9er sa marque ( choix de la marque, l'enregistrement ) - RF Blog<\/title>\n<meta name=\"description\" content=\"Comment cr\u00e9er sa marque ? 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